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Take those old shoes he wore to walk around Hereford Cathedral this week. They cost around £2,500 and were made for him by Lobb of St James's - not, as many sartorial commentators have noted, by John Lobb, Bootmaker of Jermyn Street.
There is a subtle, but crucial difference. John Lobb, Bootmaker is a
based, Hermes-owned footwear brand that has branches all over the place. They charge a mere £400 per pair. Paris
Lobb, on the other hand, is a bespoke-only operation in the quiet end of St James's.
This outfitter has made footwear for Aristotle Onassis, Roald Dahl, Cole Porter, Lord Olivier, Harold Macmillan and Ted Heath.
To make a pair of shoes is a lovingly laborious process involving a hand-made wooden last, eight pieces of leather and expert stitching techniques. You don't throw a pair of Lobb shoes out because they get old.
You keep them, cherish them, have them mended, feed them with finest saddle soap and then get buried in them.
Charles clearly loves wearing clothes with provenance, with a bit of a story to tell.